Mosquita muerta wines, tags with stories

Our challenge was to create an app with augmented reality so that users could interact through their smartphones and tablets with the labels of the wines “Lamb with wolf skin” and “Sapo from another well”, where art and technology had a fundamental role in the experience. Starting from labels already created by “mosquita muerta wines”, we sought to produce innovative 3D audiovisual pieces that tell stories, through their animated characters and incidental music. Connecting consumers with the values ​​of the brand and respecting the aesthetics of the labels illustrated by the artist. The ultimate goal of the immersive experience was to amaze existing consumers and capture new markets made up of young technology lovers.

1) Creative stage:

A first analysis of the brand and the characteristics of its consumers was carried out, with it, a GDD script was elaborated on how the augmented reality experience would be, it contained the ideas of stories in augmented reality of each etiquette, character psychology and storyboard. In addition, an analysis of the technical feasibility of the ideas was carried out. Then our artist created the concept art and our designer the UI / User Experience UX interface.

2) Development stage:

Taking the concept art and through creative direction, 3D modelers created the characters and settings for each label. Then 3D animators made the animations of them. Our audio team recorded the voices of the characters, did the sound design, and finally the composer created the incidental original music for the story. From the very beginning, our programmer and our game design created the project in video game graphics engines where they integrated 3D models, animations, digital labels, textures, audios, music, etc., in order to give life to the experience and make it application works correctly being compatible with iOS and Android devices. With the sum of all the areas of the multidisciplinary team, the audiovisual pieces with augmented reality that can be seen in the app were obtained.

3) Testing / Publication Stage:

The testing was carried out with the focus group to corroborate the correct operation and the intuitive user experience, once this was approved, the experience was published on the googleplay and App Store platforms so that potential users could download it on their devices

Examining the results, the first version of the application obtained an exponential growth from its official launch in February 2020, organically exceeding 20 thousand downloads in the first 7 months, achieving a maximum of 3,500 monthly downloads, from 12 countries. This contributed to a better positioning of the brand and produced a considerable increase in the sales of Mosquita Muerta wines products.