The metaverse is a virtual world where people can interact and experience similarly to how they do in real life. It’s like a videogame, but instead of controlling a character, you control an avatar that represents your own personality. You can visit places, talk to other people, and do things that you couldn’t do in real life. The metaverse has a great potential to improve education, entertainment, online collaboration, and other fields, allowing people to interact in a more natural and realistic way.
Experts compare the phenomenon of the metaverse to the emergence of the internet in the 90s, both represent a new digital frontier with great potential to transform the way we interact with technology and with others. However, while the internet of the 90s focused on communication and access to information, the metaverse offers a more immersive and realistic experience, with great potential in areas such as education, entertainment and online collaboration.
The number of users increases every year, and the technology is improving more and more to make the access to it more massive. It is considered a blue ocean, and pioneering companies that invest in generating valuable content will be the best positioned in this community, having great business opportunities and positioning their brands. The numbers of this market for 2025 vary depending on the source, but the market is expected to be an industry of several billion dollars. Some estimates predict that the metaverse market will reach $7.5 billion in 2025 and $20 billion in 2030. Other estimates indicate that the metaverse market could reach $140 billion in 2027.
