La Marchigiana App, an animated theater at your table

A work was carried out in conjunction with the animation studio Vlexus, which was in charge of the art direction, concept art and animations. Our challenge was to create an augmented reality app for the diners of the restaurant “La Marchigiana”, providing them with a nice immersive experience of an animated theater, visualized through smartphones and tablets in the restaurant’s cellar. With the ultimate goal of surprising them and sharing a good moment with an innovative idea.